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( In September 1920, Atlantic City Businessmen staged a “Fall Frolic” to secure summer tourism past Labor Day.
This city-wide festival was highlighted by a spectacular rolling chair parade down the famed Atlantic City Boardwalk.
Newspaper organizations decided to sponsor photographic popularity contests from among their readership and awarded their respective winners with an all expense paid trip to the Second Annual Fall Frolic.
At a newspaper circulation manager’s meeting in Philadelphia, nine East Coast newspapers decided to hold photographic “popularity contests” from among their readerships to increase their circulations.
Subsequent city finalists would be judged on personality and social graces during citywide summer events.
By September 1922 she became known as “Miss America.” In the ensuing years it would grow and reflect some of the most powerfully held attitudes towards what it meant to be an ideal American woman. In the decades just prior to its creation, there was a marked transformation around women’s roles in society.
The years from 1900 to 1920 were rich with expanding social, political and cultural activity for women.Lesser awards to finalists include swimwear and trophies by designer Annette Kellerman, a woman widely known for her scandalous 1907 arrest for indecent exposure.